I'm Anna, founder of The Verve Club

Nobody would've singled me out as having a problem with drinking, but the signs were there. I was the elite-level drinker, the professional who really put the hours into her drinking career and never missed a shift. You called me for a big night, and no wasn’t in my vocabulary. I was proud to be the Sauvignon superfan - it was part of my personality. Or so I thought. 
If I’m really honest with myself, I always wanted to keep going long after everyone else was ready to call it a night. 

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My drinking was completely normal I just knew how to enjoy myself!

But there’s one morning I remember so clearly. I woke up with that familiar feeling - the foggy head, the low mood, the sense of impending doom. Nothing major had happened the night before - just another evening with more wine than I’d planned and another morning of dehydration and disappointment. Memory loss was the norm at that point. 
I remember thinking:
Why does this feel harder for me than it seems to for everyone else?
I didn’t want to admit it, but my relationship with alcohol felt different from everyone else’s. I wanted more and more and I never knew when to stop, so I started drinking alone instead. 

I always told myself I could cut back if I wanted to. Turns out, not so much
Instead, I got stuck in the same depressing cycle for years.  Vow to cut back. Slowly slip into old habits. Convince myself everything was fine.
Then question it all over again. And if that sounds exhausting, it’s because it was!

Eventually, I realised how much energy was being swallowed up just trying to function like this - hiding hangovers, pretending I was fine, justifying and recovering. Alcohol was meant to make life more fun, but it had become the opposite. 

I told myself 

Stepping back changed everything

When I put down the wine long enough to see clearly, the changes were even bigger than I expected. There were the obvious things, like more clarity, energy, and better sleep. Hangxiety? I no longer knew her.

But it was more than that. I felt more patient, more steady, more confident, more... myself.  If I do say so myself, I was even more fun, adventurous, and spontaneous, and rediscovered something I hadn’t even realised had been missing: my spark.
A sense of vitality, momentum, and possibility: my verve for life.

And so, The Verve Club was born

They didn’t necessarily think they had a “problem”, but they knew booze wasn’t bringing out the best in them. Women like us are stuck in the middle. Not interested in labels or extremes, but not happy with the status quo. They want to feel good about going alcohol-free in a world obsessed with drinking.
That’s why I created The Verve Club.
I trained in coaching and Positive Psychology, specialising in Alcohol-Free Performance and Reinvention, to start passing on the good stuff to women like you. The Verve Club is a warm, modern, funny, non-judgemental space for women who are curious about their relationship with alcohol and want to explore what life could feel like with more clarity, energy, and confidence.
Through honest conversation, supportive coaching, fresh perspective, and community, I empower you to build a new life full of fun and possibility, beyond the limitations of booze.

To my surprise, I found out that other women felt the same. 

How I want you to feel

When you engage with my sober coaching services, I want you to feel:
  • Relieved that you're not the only one feeling the way you do
  • Hopeful and excited about the future
  • Supported and understood
  • Connected to your own energy, confidence and self-trust

Live life big

There's power in accepting help to explore life on the other side of alcohol - and I'd love to guide you into your next exciting phase of life. 

Let me be clear: this isn’t about shrinking your life or saying no to fun. I live a big life full of fun, adventure, spontaneity, and happiness. I didn’t give up alcohol to live less: I stopped because I felt more alive without it, and so can you. 

Let's find out what you're capable of with a clear head and a newfound spark for life.

The bravest thing you can do is admit when something's no longer serving you, whether it's a job, a relationship, or a habit. Change feels daunting, I know. But finding the right support makes all the difference.